Trade shows are a way to represent your company in a light that your audience may never have seen it in before.

First thing you want to do is have a killer eye catching display, but you have that covered with Snappanels. Next you need to dress the part. What exactly is that dress code and how should you apply it to your business?

If you were a buyer in the market for your company’s items, would you approach the company with a great display but poorly dressed employees? Probably not. Our brains would tell us that the company has spent a lot of money trying to use smoke and mirrors to bring us in and see their subpar product.

Instead you would be more inclined to speak to someone in a very minimum dress of business casual. Different trade shows will require different dress codes; no two will be exactly alike. If you have had business partners go to a certain trade show before, don’t be afraid to ask them what was appropriate and what wasn’t.

When in doubt, over-dress. You will never look silly for looking like an extremely prepared business man or woman, but you would look silly if you looked like poor college student trying to pass as a business person.

Now that you have dressed for success and you have a killer presentation you are sure to have the confidence you need to get out there and sell it. One last rule of thumb is to be sure you put on a smile, you will become instantly more approachable and you’re never fully dressed without a smile.

 
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