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Graphic Design Tips For Your Display Panels

graphic design for trade showsPlanning for an upcoming trade show is exciting for entrepreneurs and marketers. There are so many details that must be addressed to make the show successful; from social media promotion, to choosing the best products and attractions for your exhibit. However, many businesses neglect to give the same amount of attention to their graphic designs, when these are the pictures that will stick in the minds of your attendees.

Here are a few tips to make sure that your display panel graphics are as memorable as your products and services:

Consider the design of your substrate:

Fabric is often an obvious choice for exhibitors, but it is wise to remember that you must consider the trade show environment before choosing. Fabrics can also be very costly and affect the bottom line of your trade show budget. There are other types of materials that can work for your substrate.

Also consider what kinds of designs you will choose. Will the designs need to be sewed on? If you plan to use the substrate over and over again, a form of design with an adhesive would be best for durability.

The size of your imagery:

In these times of mobile technology, the size of your graphics must be considered. Large graphics can appear distorted on smartphones or pc tablets. The user will most likely need to print them out to see them correctly. And printers are not as common or convenient as they used to be years ago.

Knowing how you want your imagery to appear to the viewer will help you to choose the proper sizing and centering for your images on the substrate.

Get professional help with photographing your image:

In this world of selfies, many of us think we are true photographers. We snap our pictures, run them through an online editing software or phone app, and voila! We believe we have taken the perfect picture. Usually, this is not the case. Images need to be taken with the proper resolution and formatting to have a professional look once placed as a graphic on display panels. Once pictures are blown up, you can see the errors and distortions much more easily. Seeking professional help in the area of creating your imagery is a place in your trade show budget where you will not want to cut corners.

 
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